Back to school is a busy time for marketers, parents, and school-goers alike. Along with the crisp nights of fall and the scent of pumpkin spice, come long lists of to-dos - wardrobes need updating, shoes that pinch growing feet need replacing, and school supplies need buying. There is a back-to-school rush for every life stage. Here at inHouse, we are familiar with the many ways consumers experience the BTS season, and how to communicate to those audiences. In these #BTS act